Samoa has finally caught with the digital age in local television system coverage, as it joined the rest of the world with the launch of its first official transmission.
Yesterday’s official launching infront of the Government Building is part of the Digital Terrestrial Television Project which started in 2018.
The project had a setback since 2013 following a number of consultations, surveys, field assessments and approval from the Samoan Government to implement it.
Broadcasting services using television was officially recognised in early 1990 and this year marks 20 years; a just in time change as part of Government strategies to promote digital.
Prime Minister, Afioga Tuilaepa Sailele Malielegaoi spoke of the first live televised match between the Manu Samoa and Wales back then, where Manu Samoa caused a huge upset to the 1991 Rugby World Cup by beating one of the six nations team and made its first entrance to the Quarter Finals.
It provided positive energy to the village young men by promoting their levels of confidence, which players from Samoa can compete at such international level. Samoa is now Digital TV ready and ready to level up.
The project will lift the broadcasting industry by promoting coverage and providing quality transmission in terms of signal strength. Thus, settings were customized to Samoa catering for bad weather conditions. This is made possible with the use of bad weather data collected from March-April 2019. There will be 8 channels of which all 8 are Free to Air services and will use this network to access all its target audience. It also means that the level of competition is expected to foster quality programs and at appropriate costs.
The Digital TV launch will officiate the 70% coverage for Phase 1, 90% for Phase 2 to be completed in November 2019 and the final Phase to cover 100% in early 2020. The event will be held in front of the FMFMII Government Building. Those invited include Government senior members, Foreign Dignitaries and Business community.